who we serve

built for the software africa is already trying to buy.

If African customers keep failing to pay you, you are who we built this for.

you have already seen the signals

Four patterns you can already spot in your own dashboards.

  1. 01

    declines clustering on african cards.

  2. 02

    churn you never chose.

  3. 03

    support tickets asking for local payment methods.

  4. 04

    sign-ups that never convert at dollar prices.

segments
software and saas

global tools with a growing african user base.

ai products

monetising everywhere except by international card.

education and learning

deep, recurring, chronically under-collected demand.

digital content and creators

recurring billing, audiences across the continent.

a strong fit looks like
digitally deliveredrecurring revenuedemonstrable african demandselling cross-border today
where the model ends

A merchant of record can only carry what the law lets a seller carry. Activities that require their own licence in each market sit outside the model: gambling and betting, lending and credit, insurance, deposit-taking, securities and crypto exchanges. We also do not serve physical-goods marketplaces or money-transfer businesses. Some categories we do serve require additional review during onboarding.